AI digital assistants set to reshape online shopping

Business General AI digital assistants set to reshape online shopping PUBLISHED : 12 Nov 2026 at 06:32 NEWSPAPER SECTION: Business WRITER: Suchit Leesa-nguansuk Listen Our audio option is only available for subscribers. SUBSCRIBE NOW Small Medium Large Share Facebook Reddit Copy Link Finding the right product at the right price could soon mean handing a shopping list to an artificial intelligence (AI) shopper -- a digital assistant that hunts for bargains, scrutinises reviews and waits for a better deal. .noitaicossA ecremmoC-E dnaliahT eht fo tnediserp yraronoh dna azecirP fo evitucexe feihc ,ahppubalaM tawanahT ot gnidrocca ,stnahcrem rof lennahc selas wen a gninepo yb liater enilno epahser dna gnippohs 'sremusnoc etatilicaf dluoc stnega esehT .dias eh ,noissimrep dna snoitcurtsni 'sremusnoc no desab sesahcrup gnikam stnega IA ot noitisnart eht rof eno tnatropmi na si raey txeN .sresu fo snoitcurtsni eht no gnitca fo elbapac stnatsissa poleved seinapmoc ygolonhcet sa tfihs siht gnivird era stnega IA lanosreP .yltnednepedni sksat etucexe dna stcudorp hcraeser ,snoitacilppa esu ,setisbew esworb nac taht stnega IA era toB korG s'IAx dna stoD s'IAnepO ,esuM s'ateM .dias tawanahT rM ",raey txen ylrae dnaliahT ot emoc dluohs dna eropagniS ni elbaliava ydaerla si esuM" .dias eh ,stnatsissa eseht ot etageled sremusnoc taht seitivitca yadyreve tsrif eht fo eno emoceb dluoc gnippohS .yawa era sresu elihw gnikrow eunitnoc nac smetsys emoS .snoitidnoc nopu-deerga gniwollof sresu rof yub dna dnemmocer ,hcraeser ,dnif ot stpmorp esu nac stnatsissa IA .secnereferp s'reyub eht fo gnidnatsrednu sti no gniward ,ecivres selas-retfa ssessa dna sweiver esylana ,snoitacificeps erapmoc dluoc tnatsissa ehT .deton eh ,thab 000,03 naht ssel fo tegdub a dna ecnamrofrep gnippom gnorts ,sroolf delit htiw esuoh yerots-eerht a rof muucav tobor a dnif ot tnega na ksa dluoc remusnoc a ,elpmaxe roF .elbaliava era snoitargetni tnahcrem dna smetsys yrassecen eht dedivorp ,hcraes ot seunitnoc tnatsissa ehT .tawanahT rM dias ,thab 000,52 naht ssel si ,srehcuov gnidulcni ,ecirp lanif eht nehw lavorppa kees dna sreliater rotinom ot tnega IA eht tcurtsni neht dluow remusnoc ehT .snoitcasnart nevird-IA rof erutcurtsarfni gnipoleved si yrtsudni ecremmoc eht ,stnega lanosrep edisgnolA .troppus esahcrup-tsop dna tuokcehc ot yrevocsid tcudorp morf ,secivres ecremmoc dna smetsys tnemyap ,stnahcrem htiw tcaretni ot stnega gnilbane egaugnal nommoc a sa 6202 ylrae ni locotorP ecremmoC lasrevinU decudortni elgooG .deton eh ,seicilop nruter dna seitnarraw ,yrotnevni ,secirp ,snoitacificeps tcudorp gnirevoc noitamrofni derutcurts dna elbissecca ,etarucca eraperp dluohs yeht ,are reppohs IA eht retne ot stnahcrem roF .tawanahT rM dias ,etaulave dna dnatsrednu ,revocsid ot stnega rof reisae serots rieht ekam dluohs sessenisuB .stnatsissa rieht ot etageled sremusnoc taht ytirohtua dna seitiroirp ,snoitcirtser ,secnereferp eht :"eliforp tnega" na dnatsrednu ot deen osla yam stnahcreM .dias eh ,troppus ytnarraw roop ro seireviled etal thgilhgih yldetaeper sweiver fi tuo esol dluoc relles repaehc A .semit yreviled dna segrahc gnippihs ,srehcuov edisgnola kcabdeef remotsuc ssessa dluoc stnegA .dias tawanahT rM ,snoitadnemmocer nevird-IA ni laitneulfni emoceb dluoc ecneirepxe remotsuc dna ytilibailer ,ytilauq tcudorP .etisbew s'dnarb a morf gniyub fo troffe eht gnisae ,tuokcehc dna snopuoc ,sliated gnippihs ,noitaerc tnuocca eldnah nac tnatsissa IA ehT .deton eh ,stsoc gnitekram dna seef ecalptekram ecaf yeht sa selas tcerid nehtgnerts sdnarb pleh dluoc sreppohs IA .tawanahT rM dias ,yllanosrep serots rieht tisiv reven sremusnoc nehw neve selas erutpac dluoc tuokcehc elbissecca dna secirp evititepmoc ,atad derutcurts htiw sdnarB .noitaicossa eht deton ,smroftalp ecremmoc-e no ecnedneped emos ecuder dna sremotsuc ot etuor rehtona sdnarb reffo dluoc sreppohs IA ,revewoH .atad gnippohs dna tsurt ,scitsigol ,noitceles ni segatnavda niater dluow secalptekraM Premium stories from print. Exclusive online content. Subscribe 299 THB/month Flexible plan. Cancel anytime. Already a subscriber? Sign in here KEYWORDS Ai digital assistants Online shopping trends E-commerce technology Ai agents Retail innovation Digital commerce Consumer shopping behavior COMMENT