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Americans are having fewer babies — and pampering them with luxury diapers

Managing Editor · Thursday, October 22, 2026 at 9:28 PM · 1 min read

Americans are having fewer babies — and pampering them with luxury diapers — MarketWatch, Bangkok Business news — Image: MarketWatch

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

Up nextMy partner of 17 years left me his $1 million home. His children are crying foul. Am I obliged to split it with them?Business · 1 min read

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