Em District preps Winter Wonderland

Business General Em District preps Winter Wonderland Thailand's first-ever kids'countdown experience PUBLISHED : 13 Nov 2026 at 07:30 NEWSPAPER SECTION: Business Listen Small Medium Large Share Facebook Reddit Copy Link Em District, comprising Emporium, Emquartier and Emsphere, is set to create an extraordinary festive experience with an investment of 200 million baht, in collaboration with its business partners, to present "Em District Winter Wonderland 2026". The event runs from Nov 1, 2026 to Jan 3, 2027. Marking a significant milestone and a first for Thailand, the event introduces "Em District Kids' World Countdown 2027", a new festive experience designed to bring children and every generation of the family together through their own special moments of celebration. Families can immerse themselves in the festive atmosphere and enjoy an early countdown ahead of the spectacular midnight New Year celebration. Positioning Sukhumvit as a premier destination for Christmas and New Year celebrations, Em District will transform all three shopping centres into a spectacular Winter Wonderland through seven key highlights, integrating festive decorations, shopping promotions, dining and entertainment to drive visitor traffic and strengthen customer engagement throughout the last two months of the year. Onthira Bharksuwana, senior vice-president of Em District, said the key highlight of Winter Wonderland 2026 is the introduction of Em District Kids' World Countdown 2027, a first-of-its-kind event in Thailand, taking place on Dec 31, 2026, from 8pm. The event features entertainment tailored to young audiences, including DJs playing popular children's music, specially designed dancing drone shows for children and imaginative festive decorations that create an atmosphere of fun and inspiration. Following the children's celebration, the festivities will continue with the midnight countdown for adults. FESTIVE ATTRACTIONS Beyond Kids' World Countdown, Em District will present an extraordinary festive decoration experience from Nov 1, 2026 to Jan 3, 2027, transforming all three shopping centres into a magical wonderland inspired by the beauty of precious gemstones and childhood dreams. The destination features three distinctive, beautifully designed Christmas trees. The centrepiece is a magnificent Christmas tree standing over 20 metres tall at Quartier Parc, Emquartier, adorned with spectacular diamond-inspired accessories, pearls and teddy bears. In addition, more than 100 photo opportunities will be created throughout Em District. BLACK FRIDAY DEALS A key marketing event for Em District is "Black Friday Power Up 2026", taking place from Nov 27–29. The campaign will feature exclusive promotions and special privileges from leading retailers and brands. Throughout the month, visitors can also enjoy a variety of activities, including the Winter Wonderland Parade, live music and mini concerts by artists. Shoppers can enjoy added value and exclusive benefits across shopping and dining at Em District, together with special privileges from leading credit card partners. Adding to the year-end excitement, Winter Wonderland 2026 will continue until Jan 5, 2027, offering a total prize pool worth more than 30 million baht. More than just a seasonal shopping campaign, the initiative aims to create memorable shopping experiences where consumers can spend quality time with friends and family while enjoying the festive atmosphere and entertainment, all within one destination. KEY HIGHLIGHTS In addition to the three major highlights – Em District Kids' World Countdown, Festive Decoration and special promotions – December marks the final phase of Em District's marketing activities for 2026. During this period, Em District will focus on delivering a major entertainment experience to drive visitor traffic through four additional key highlights. The festivities will begin with the Winter Wonderland Parade, taking place every weekend throughout December, followed by the joyful sounds of Christmas carols and a variety of Christmas celebration activities during Magical Christmas on Dec 24–25. The excitement will continue with spectacular entertainment featuring an impressive lineup of leading artists at Road to Em District Bangkok Extravaganza Countdown 2027, taking place from Dec 26–30, leading up to the Em District Bangkok Extravaganza Countdown 2027 on Dec 31. All these initiatives reinforce Em District's position as one of Bangkok's key festive destinations, contributing to increased consumer spending and stimulating economic activity during the year-end festive season, according to Em District. KEYWORDS Em district Bangkok winter wonderland Bangkok christmas events Sukhumvit shopping Kids world countdown 2027 Bangkok new year countdown Black friday bangkok 2026 COMMENT