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'Feeling guilty': Price hikes a tough sell in Japan despite inflation

Marcus Chen
Managing Editor · Sunday, November 8, 2026 at 3:33 AM · 1 min read
'Feeling guilty': Price hikes a tough sell in Japan despite inflation — Bangkok Business news

The angst faced by Uniqlo and Saizeriya when they attempted to raise prices highlights the struggle Japanese firms face as they battle rising costs in a country that has experienced decades of deflation.

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