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From K-dramas to BTS: How pop culture is reshaping tourism in South Korea

Katherine Langford
Editor-in-Chief · Sunday, November 8, 2026 at 1:00 AM · 1 min read
From K-dramas to BTS: How pop culture is reshaping tourism in South Korea — Bangkok Business news

Fans are travelling to South Korea to experience the worlds of their favourite K-dramas and K-pop stars, creating new tourism opportunities and offering hope to communities grappling with population decline.

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