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Striped socks keep FamilyMart a step ahead in Japan's convenience store wars

Marcus Chen
Managing Editor · Friday, November 13, 2026 at 2:12 AM · 1 min read
Striped socks keep FamilyMart a step ahead in Japan's convenience store wars — Bangkok Business news

FamilyMart has sold 40 million pairs of its striped socks since 2021, turning an unlikely convenience-store hit into a growing fashion business.

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