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Why do we keep buying black clothes – even when we want to wear more colour?

Marcus Chen
Managing Editor · Monday, October 26, 2026 at 11:18 PM · 1 min read
Why do we keep buying black clothes – even when we want to wear more colour? — CNA Singapore, Bangkok Business news
Image: CNA Singapore

Black clothing remains a bestseller across several Singapore fashion labels for its versatility, ability to conceal imperfections and timeless appeal. Fashion insiders say shoppers favour black beyond practicality, appreciating the confidence and certainty it offers.

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