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From weekend markets to a matcha network: How Kevin Chee built Matchaya

Marcus Chen
Managing Editor · Saturday, October 17, 2026 at 9:34 PM · 1 min read
From weekend markets to a matcha network: How Kevin Chee built Matchaya — CNA Singapore, Bangkok Business news
Image: CNA Singapore

Long before matcha took off in Singapore, Kevin Chee saw its business potential. More than a decade later, Matchaya has expanded from retail into a major distribution business.

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